Resources

Articles & Insights

Data, tactics, and practitioner insights on postal retargeting, audience building, and direct mail marketing.

Postal Strategy

Don't Sweat the USPS Postage Increases: How a Smart Postal Strategy Cuts Your Mailing Costs

USPS rates go up every year. Applying a postal strategy makes sure you are always paying the best rate — learn the data hygiene, mail class, and sortation approach that gets you there.

5 min read·Jul 17, 2026

Direct Mail

Postal Retargeting and Triggered Mail: Why Marketers Are Sending Physical Mail Again

Digital retargeting made its name by following a shopper from an abandoned cart to a banner ad. Postal retargeting does the same thing — except the follow-up lands in a mailbox, not a browser tab.

6 min read·Jul 17, 2026

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